I'm Anna. For the past five years I've built the measurement infrastructure that gives teams numbers they can trust, across 30+ companies, from early-stage startups to $400M+ revenue brands.
I work with marketing and growth teams on tracking, measurement, and analytics, usually when something is broken, missing, or just not trustworthy.
What I do, specifically, is architect reliable, privacy-compliant measurement systems and make sure the data coming out of them is accurate, attributes revenue honestly, and is something you can actually act on. I speak both "marketer" and "developer," so I can sit between your teams: scoping what the business needs, designing the technical solution, and guiding it from concept to deployment.
In practice, that usually means:
I've done this across consumer goods, luxury, SaaS, fintech, healthcare, real estate, live events, legal, and nonprofits, for B2C, B2B, subscription, e-commerce, and lead-generation businesses.
For the past few years I've been the measurement and tracking layer behind performance teams managing multi-million-dollar monthly budgets, across ecommerce, SaaS, fintech, luxury, healthcare, and nonprofits.
That usually means I'm the person making sure the numbers everyone else is optimizing toward are actually right: clean tracking, trustworthy attribution, and data a team can make real decisions with.
Describe what feels off, broken, or missing, and I'll tell you whether it's something I can help with. You'll hear back from me within one business day.